You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Jerry Cregan.
ANA has found 1 results for you, in 422 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A home grown brand

This paper looks at the development of a new brand in the consumer electronics durables field, Aftron, using brand equity research as a starting point. It examines the reasons for the development of the brand, the research used to understand the...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jerry Cregan, Sanjay Badhe
March 1, 1996
×

Citation

Cregan and Badhe (1996a, March 01). A home grown brand . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-home-grown-brand-